We put our name to every one.
Built to stay.
We spent years selling other people’s buildings. Today we develop our own, lead the sale, and put our name to every one.
Two founders. Twenty years in UK residential.
From selling homes to building them.
The judgement is the same. The position has changed. We got here chapter by chapter, and we’re only part-way through.
Capital-markets roots
We started on the institutional side
We sold unbroken and tenanted apartment blocks to UK residential investment funds. This is the institutional end of the market, where buyers pick apart every number and the information has to hold up.
Social housing & impact
Sourcing for the social-housing market
We moved into sourcing portfolios and apartment blocks for social-housing clients, selling stock on to REITs and impact-focused investment funds. Around £55 million of transactions across that era.
Off-plan, as master agency
Leading the sales, development after development
Then came off-plan: leading the sales and marketing on developments across the UK, as the appointed agency rather than the developer. The track record from those years:
- £120m+
- Gross development value brought to market
- 570+
- Units launched and sold across the UK
Locations and unit counts, not names:
- Salford, Manchester
- 119
- Leigh, Greater Manchester
- 52
- Wigan
- 46
- Stoneycroft, Liverpool
- 27
- Morley, Leeds
- 26
- Wrexham
- 24
- Derby city centre
- 20
- Ashton-under-Lyne
- 9
A selected sample of the developments we led to market, not the full count.
Beyond sales
More than distribution
A few hundred units in, the next step was obvious. We had far more to offer developers than a route to buyers. We understood how a whole development comes together, and we wanted to be in the deals, not beside them.
Falcon Partnerships
Advisory, sales, and now principal
We are development-advisory and investment-sales-led, and now develop our own sites. Three developments, in ascending scale:
Three new-build apartments
Levenshulme, South Manchester
Completing July 2026
Twelve one-bed apartments
Greater Manchester
Planning secured
One Trafford Edge
Stretford · 122 apartments · Live. Phase 1 sold, Phase 2 now selling
Where this goes next is the full lifecycle: originating, designing and delivering homes ourselves, as principal.
That is the company we are becoming.
Our philosophy.
We believe in listening first, then building what matters.
The group today
Specialist companies, one group
Each company does one thing, and does it properly.
The same clients, a decade on.
In a business that doesn’t always earn it, many of the people who first backed us are still with us, because we’re straight with them and we put our name to the outcome.
The team
The people you’ll deal with.
Two founding directors lead every development, with a wider team across sales, marketing and construction alongside them.
Executive team
Jake Mclellan
Co-founder & Creative Director
Dale Ludford
Co-founder & Managing Director
The wider team
- Sales Director
- Sales Progression
- Acquisition Analyst
- Social Media & Marketing
- Head of Construction
Who we work with
Our partners.
The architects, developers, brokers and solicitors we bring in to design, fund and deliver our developments. Every one is a real, established firm we work alongside.
Architecture & design
Development & real estate
Mortgages & finance
Deal directly with the people who run it.
Investing with us or bringing us a site, you talk to a founding director, not a call centre.